Brand Protection: What It Is, How It Works and Why Your Company Needs to Protect Its Brand Online

Understand what brand protection is, how online brand protection works and why companies need to fight fake profiles, cloned websites, digital piracy, phishing and illegal ads.

Brand protection is the combination of technologies, processes and specialized actions used to protect a brand against unauthorized use in the digital environment. In practice, it means monitoring, identifying, classifying, removing and fighting online illegalities that use a company’s name, image, products, channels or reputation to deceive consumers, divert traffic, sell counterfeit products or run […]